Hybrid flavor innovation is increasingly being used to deliver new sensory experiences for progressively adventurous consumers, offering food and beverages that can broaden the dimensions of indulgence. As a result, Flavor Mashups has emerged as the first of Innova...

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24 March 2021 – Plant protein is continuing to gain traction as the plant-based revolution marches on. Plant-based eating has continued to evolve, reaching not just mainstream but what might even be described as global phenomenon status. It has developed strongly in...

09 December 2020 - In Tune with Immune is one of Innova Market Insights’ Top Trends for 2021, reflecting how immunity and health has become top of mind for consumers, with ongoing anxieties over COVID-19 continuing to be a key focus for next year and beyond. “Ongoing...

09 December 2020 - In Tune with Immune is one of Innova Market Insights’ Top Trends for 2021, reflecting how immunity and health has become top of mind for consumers, with ongoing anxieties over COVID-19 continuing to be a key focus for next year and beyond. “Ongoing...

Testing Purpose

15 Oct 2019 ---There is no arguing that Europeans love their chocolate: on average three-quarters of consumers include chocolate in a typical grocery basket, while per capita consumption rates are among the highest in the world, with annual intakes of 10kg or more in...

26 Sept 2019 --- Gut health is increasingly establishing itself within the food industry. Despite some ongoing issues regarding efficacy and definitions, the science behind gut health continues to encourage the use of fibers, prebiotics and probiotics for digestive...

17 September 2019 -– Two-thirds of Americans now admit to buying meat alternatives, according to consumer research conducted by Innova Market Insights. While only 22% purchase from the category on rare occasions, as many as 10% say that they always buy meat...

27 Aug 2019 --- Nutrition that supports both physical and emotional wellbeing is thriving. It can target different generations with more specific holistic approaches to help identify opportunities and optimize innovation. New research from...

13 Aug 2019 -– Over half of all U.S. consumers now buy yogurt as part of their typical grocery basket, according to a new report from Innova Market Insights, but their habits appear to be evolving. Convenience themes are becoming increasingly important, for example,...

25 Jul 2019 – The idea of ‘personalized nutrition' is currently generating a significant buzz in the food industry, and innovators are seeking new ways to tackle the many and varied demands of the modern consumer. ‘Today’s consumers are more engaged with their food...

16 Jul 2019 --- Clean and clear labeling concerns are now well established in the food and beverage industry, having featured as a key and running theme through all Innova Market Insights’ Top Trends forecasts in recent years. More than ten years ago ‘Go Natural’ led...

3 Jul 2019 --- The search for something new, different, and exciting is leading flavor developments in food and beverage, supported by an ongoing interest in natural, clean label and healthier options. ‘New Discoveries’ emerges as the leader in Innova Market Insights’...

20 Jun 2019 -- There has been a 14% average annual growth in food and beverage launches with a snacking claim (Global, CAGR 2014- 2018), according to Innova Market Insights. For most consumers, snacking is a part of daily life and always has been. What is changing is...

13 Jun 2019 – Seven in ten U.S. Gen Z consumers say that they have increased their physical activity in order to improve their health and wellbeing. This according to new research conducted by Innova Market Insights highlighting key differences in the ways in which...

New Orleans, 23 May 2019 – As sugar becomes more central to the obesity debate, its reduction is becoming a major dietary target for many consumers. This is manifesting itself most in the Baby Boomer demographic (born 1946-1964). Innova Market Insights research shows...

14 May 2019 --- Two out of three US consumers “love to discover new flavors’, while the same proportion say that ‘going out for dinner inspires their home cooking” (Innova Market Insights consumer survey 2018). Adventurous, daring and re-imagined flavors are emerging...

06 May 2019 --- Global introductions of food and beverage products that use sweet potato as an ingredient, flavor, or more increased by a compound annual growth rate (CAGR) of 21% for the period from 2015 to 2018, according to Innova Market Insights...

16 Apr, 2019 --- The value of the sports nutrition market is set to grow by around 8% per year to reach over US$17bn globally in 2021, according to Innova Market Insights’ forecasts. The mainstreaming of the market has led to a surge in interest in plant-based...

13 Mar 2019 --- Widespread bans on single-use plastics, the implementation of China’s “National Sword” policy and increasing media attention around the environmental consequences of plastic pollution on wildlife and seafood supply, resulted in 2018 being a tipping...

19 Feb 2019 -- The arrival of alternatives for almost everything in food and beverages has been driven by a number of factors, but health remains the leading reason. According to Innova Market Insights, 1 in 2 US consumers report that health is a reason for buying...

15 Jan 2019 --- With one in four global consumers increasing their consumption of confectionery over the past year (Innova Market Insights Consumer Survey, 2018) because “there is more variety & novelty available,” the food industry is responding. New data from...

13 Dec 2018-- According to the Innova Market Insights’ 2018 Consumer Lifestyles Survey, 8 in 10 US consumers have changed their own or their family’s diet to try to be healthier, with over 39% of them have increased their consumption of fruit and vegetables in order...

13 Nov 2018 --- Targeting increasingly adventurous consumers, set on new discoveries and experiences, will be key to developments in the food and beverage industry in 2019. The connected world has led consumers of all ages to become more knowledgeable of other...

25 Oct 2018 --- Across the ten highest consuming nations for both sugar confectionery and gum, consumption is increasing, with CAGRs ranging from 0.5 percent to 3.0 percent over the 2010-2022 forecasted period. Global sales were worth US$85.8 billion in 2017 and...

10 Sept 2018 --- Seven out of ten Chinese consumers check front-of-pack claims and logos, according to the results of a new Innova Market Insights consumer survey. The news comes amid a market dynamic where Asian consumers are more conscious than ever about making...