by Innova Trends Team | Apr 30, 2021 | Trending Now
Beverages have a long history of use for making medicines and functional ingredients more palatable by diluting them with water or juice and masking their flavor. Functional beverages today make up a solid percentage of total launches of soft drinks, hot drinks and...
by Innova Trends Team | Jan 8, 2021 | Trending Now
Within the sweet bakery market in North America, innovators are increasingly focused on cleaner labeling and the provision of products for special diets, but they cannot afford to sacrifice taste and indulgence as these are still the single most important drivers to...
by Innova Trends Team | Dec 22, 2020 | Trending Now
This Christmas may be quite different this year due to the on-going COVID-19 pandemic, however, consumers are still likely to want to celebrate it to some extent. Perhaps more so this year, food & drink will be important in making it as joyful experience as...
by Innova Trends Team | Dec 4, 2020 | Trending Now
Consumers are embracing plant based enthusiastically, viewing it as different from the more widespread vegan and vegetarian. The term plant based embraces a proactive “green eating” movement toward plant-derived ingredients, encouraging reduction but not elimination...
by Innova Trends Team | Nov 24, 2020 | Trending Now
Until recently, diets in the US and Canada typically focused on limiting fat rather than increasing it. Health experts agree that following a low-fat diet helps lower the risk of developing heart disease, gaining weight, or having certain types of cancers. Trends in...
by Innova Trends Team | Aug 28, 2020 | Trending Now
The term “free from” has several different meanings – to some people, free from encompasses features such as gluten free, lactose free, and other free from claims that, bundled together, suggest that a product is clean, ethically produced, and environmentally...
