Study reveals consumers love to discover new flavors

Two out of three U.S. consumers “love to discover new flavors,” while the same proportion say that “going out for dinner inspires their home cooking,” according to a survey released by Innova Market Insights, The Netherlands. Adventurous, daring and re-imagined...

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Taking a trip on the adventurous side

t’s a question brand owners, marketers and manufacturers continue to ask: How can we reach young consumers? As the Baby Boomers and Generation X mature, and Millennials and Generation Z expand their roles in the workforce and start families of their own, it’s...

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ProFood Tech takeaway: Consumers drive trends

In 2018, Mars Inc.’s M&Ms solicited votes from consumers on which flavor they should add to the M&M’S line-up—they ultimately chose crunchy mint. And the feedback was overwhelmingly positive, which brought back the vote for new flavors this year. Consumers...

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Can palm oil be replaced with extracts from coffee grounds?

After collecting coffee grounds from various cafes and coffee shops, Revive Eco transports them to a recycling plant and reduces them into natural oils, which can be used in a variety of food and beverage products. The company is still in the early stages of...

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FDA will exempt allulose from ‘added sugar’ labeling rules

The FDA announced last week it will use its discretion to exclude allulose from the amount of "total sugars" or "added sugars" on Nutrition Facts panels. Allulose will still count toward the caloric value of food on the label, but at a revised lower calorie count, the...

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More Vibrant Natural Colorants Make Food ‘Instagrammable’

What has a billion monthly users, has posted 50 billion photographs and fits in your pocket? The answer lies within your smart phone in an app called Instagram, part of the social media phenomenon feeding the push for natural colors. (By the way, did you know you can...

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Now Your Jerky Is Vegan and Made of Mushrooms

Sheila Amiri says she never cared for jerky. But the Huntington Beach, Calif., account executive recently found herself ordering $75 worth of it online after sampling her sister’s stash while on vacation. “I immediately fell in love,” says Ms. Amiri, 44, adding that...

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Cargill takes steps to source more sustainable coconut oil

Cargill said it is the first company to source Rainforest Alliance Certified coconut oil through a mass balance model for use in its coatings and fillings. A mass balance model means the company purchases a certain volume from certified farms equal to that used in...

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China’s First Vegan Yogurt Debuts This Month

Chinese water company Nongfu Spring recently introduced a new line of vegan yogurt products which will hit Shanghai grocery and convenience stores this month. The line—which will be the first plant-based yogurt products to go mainstream in China—will be available in...

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On Beans

Now, cool or not, we collectively can’t get enough of beans. The Wall Street Journal reports that they’re one of the fastest growing and most popular ingredients in new food products. “Everything about a bean is fashionable,” declared Lu Ann Williams, the director of...

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China’s first Plant Based Yogurt for Mainstream Market

On March 20th, Food Beverage Daily reported that industry giant Nongfu Spring announced a new series of yogurt products, which will hit Shanghai grocery and convenient store shelves in April. Not only is this Nongfu’s debut yogurt product, but it is also plant-based,...

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Top trends driving the global food industry

CHICAGO — Alternative, sustainability and customization — these are words that characterize the trends marking the current global food industry. Virginia Lee, insights and innovation manager for Innova Market Insights, educated attendees at ProFood Tech in Chicago on...

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China To Launch Its First Mainstream Vegan Yogurt

The product, which has taken three years of research and development, will become available to consumers next month according to reports. The first 'mainstream' vegan yogurt is set to hit shelves in China in April. Food giant Nongfu Spring created the range which...

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Innova showcases top global food trends at ProFood Tech

CHICAGO — Alternative, sustainability and customization — these are words that characterize the trends marking the global food industry these days. Virginia Lee, insights and innovation manager, Innova Market Insights, educated attendees at ProFood Tech this week in...

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Recycling tops packaging trends in 2019

Consumers are increasingly concerned about the environmental impact of plastic packaging, and this is set to continue with Innova Market Insights identifying ‘Recyclable by Design’ as its top packaging trend for 2019. It stated that media attention around the...

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Ethical packaging hits the mainstream

The tipping point comes as a result of factors including single-use plastic bans, China’s ban on importing foreign waste, and increasing media spotlight on the environmental impact of plastic pollution, according to a new report from Innova Market Insights. The Top...

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Defining baby boomers’ needs in a millennials’ world

Millennials. Generation Z. Millennials — again. There’s a consistent focus on these generations as food companies study their preferences and buying patterns. After all, they are the future, and present, spenders. But while it’s important to look at these people...

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Batters and Coatings Add Daring Flavors to Varying Textures

Consumers today have a penchant for discovery—a zeal to sample foods that are new and different in flavor, texture, appearance and provenance, emphasized Innova Market Insights in its 2019 food trends report. Driven particularly by culinarily intrepid,...

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Plant protein is growing in beverage applications

CHICAGO — Protein’s momentum as a power nutrient in beverages continues in 2019, with new sources and formats making the satiety-inducing, refueling, muscle-building macronutrient more appealing and accessible in the mainstream marketplace. With many consumers heeding...

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Association Partners Champion ProFood Tech

The Association Partner Program returns to ProFood Tech (March 26-28 McCormick Place, Chicago) with many familiar faces and some new key organizations endorsing the event. The program connects leading food and beverage associations dedicated to advancing the industry...

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Nuts benefiting from interest in plant-based, diet trends

“Globally, products making a plant-based claim increased 62% from 2013-17, and plant-protein claims also showed significant growth, according to a report from Innova Market Insights,” said Jeff Smith, director of marketing for Blue Diamond Almonds’ global ingredients...

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Sprouting Reasons to Stock Plant-Based Foods & Beverages

NATIONAL REPORT — Plant protein isn’t just for vegetarians and vegans anymore. From plant-based meat and dairy alternatives, to energy bars and beverages boasting plant protein, the “plant power” trend is growing among consumers at-large, which means the trend is...

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‘Discovery’ claims rise in confectionery product launches

ARNHEM, THE NETHERLANDS — Data from Innova Market Insights show a 15% average annual growth in global confectionery product launches with a “discovery” claim from 2013-17. Consumers are discovering new products in the forms of unusual colors, popping candy, hot and...

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Quinoa may soon find new market in whiskey

A broader definition could change whiskey production, spurring more consumers to try new varieties and boost demand. Most whiskeys are currently made from barley, corn, rye and wheat. But some companies aren't waiting for the new definition. Corsair Distillery in...

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Yellow and orange colors will dominate in 2019, GNT says

Color is a key factor in attracting consumers to certain foods and beverages, so it's not surprising that optimism, positivity and bright colors are expected to appeal to Gen Z and other demographic groups this year. The "sunshine spectrum" from bright yellow to deep...

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Doughboy or Oboy: Esperanto’s quintessential Saratoga savory

Will Pouch, the owner of Esperanto restaurant in Saratoga Springs, becomes sentimental when talking about the Doughboy, the baked savory pastry that wraps chicken, cream cheese, cheddar and colby cheeses and spices with pizza dough. Within a month of opening Esperanto...

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Forecast 2019: Nine Ways to Be Trendy in 2019

NATIONAL REPORT — No outlook on the coming year can be complete without a rundown of the consumer trends that are expected to have the greatest impact on food and beverage retailing in 2019. Consumers these days are a demanding and discerning bunch, making it...

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Consumers bypass the cafe for caffeinated bars

Trading in a cup of joe for a snack bar might seem a bit unusual, but if the bar provides the same boost in energy — and doesn’t stain a shirt — many consumers are all for the idea. With the demand for tasty caffeinated bars on the rise, snack producers are drumming...

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2019 Food Trends

The New Year is just around the corner, and new exciting food trends are starting to rise for 2019. From new diets to new flavors to new stresses on food quality, here are some of the top 2019 food trends. Ethnic Flavors – According to Innova Market Insights, the...

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Aliments et boissons : Les tendances clés en 2019

Innova Market Insights analyse en permanence les développements mondiaux en matière d’activité de lancement de produits alimentaires et de boissons et d’études de consommation afin de mettre en évidence les tendances les plus susceptibles d’influencer le secteur au...

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How ketogenic is trending in foods and supplements

The ketogenic diet has come to considerable prominence in recent years, thanks in part to growing adoption among celebrities, media personalities, and professional athletes. Keto is currently the diet of choice of Katie Couric, Halle Berry, LeBron James, and Tim...

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Catering to “The Adventurous Consumer” in 2019

Targeting increasingly adventurous consumers, set on new discoveries and experiences, will be key to developments in the food and beverage industry in 2019. The connected world has led consumers of all ages to become more knowledgeable of other cultures, contributing...

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Study: Plant-based to be top trend for 2019

Eight in 10 U.S. consumers have changed their own or their family’s diets to try to be healthier, with over 39% of them increasing consumption of fruits and vegetables, according to the 2018 Consumer Lifestyles Survey, conducted by Innova Market Insights, The...

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USDA grants $600K to develop seaweed bread

Seaweed is set to become a major trend in Western markets. According to Innova Market Insights, sea vegetables such as seaweed, nori, kelp, and wakame saw 21% growth in new product launches from 2012 to 2016, and the commercial seaweed market is projected to reach...

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Top trends for food and beverage in 2019

Big health food and drink companies must go small with their marketing tactics as sceptical consumers are shunning established firms and demanding ultra-ethical brands, according to new research revealed at Health Ingredients Europe. Researchers from Innova Market...

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Veripan introduces all-purpose gluten-free flour mix

There have been problems formulating gluten-free flour without running into taste, texture and mouthfeel issues, so if this new product delivers as advertised, Veripan could find its new Panafree product in great demand. The company said the product — which is a...

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Carbery wheys in with new Bifipro fermented dairy ingredients

Leading global manufacturer of specialty and nutritional dairy ingredients, flavors and cheeses, launches WPI product for energy bars at Health Ingredients Europe. Specialty food ingredient supply, Carbery, launches a new ingredient range at Health Ingredients Europe...

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Satisfying the mindful consumer

Baking and snack products positioned as healthy and responsibly made will gain momentum as 2018 ends and 2019 begins. Although consumers still crave indulgence in various categories, they are increasingly aware of what they eat and how it is made, and they’re fixing...

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10 key snack trends to watch

There is no doubt that healthy snacking is trending, with emphasis on clean label, protein and veganism launches. According to Innova Market Insights, as snacks become healthier, more wholesome and satisfying, they are increasingly fulfilling the role of mini meals.

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Packing lollies for millennials and everyone else

Packaging generates brand identity and sets trends, and it is particularly significant in point-of-sale items like confectionery and snacks. Whether the relevant point is aesthetics, functionality, protection or sustainability, packaging that convinces through its...

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The Top 10 Food Trends For 2019, According To Whole Foods

Twenty-six subject experts from Whole Foods have been convening for four years to predict what’s coming next to their own shelves and to the food world as a whole. These experts range from a master sommelier and global beverage buyer to a senior R&D culinologist...

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Adventurous consumers tops food and drink trends for 2019

Increasingly adventurous consumers, hungry for new discoveries and experiences with their food, are influencing the future of the food and beverage industry. Indeed, ‘The Adventurous Consumer’ has topped Innova Market Insights’ Top Ten trends for 2019. This consumer...

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Research shows 2019 set for a year of adventurous consumers

Targeting increasingly adventurous consumers, set on new discoveries and experiences, will be key to developments within the food sector, including confectionery, during 2019, according to research group Innova Market Insights. The connected world has led consumers of...

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Essentia introduces new organic beef bone broth powder

Ingredients manufacturer Essentia Protein Solutions has added a new organic beef version to its bone broth powder range. Bone broths are recognised for a wide range of health boosting benefits, and Essentia’s new organic version, OmniBroth BBB Organic, aims to tap...

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Global confectionery market set for sustained growth pattern

Figures for confectionery and gum buying rates for the top 10 highest consuming countries in the world are set to increase at growth rates of between 0.5 percent to 3.0 percent until the year 2022, according to Innova Market Insights. The research group said global...

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What Does Sprouting Add to Grains?

Altered grains are “sprouting” up in unexpected places and in increasing numbers in the U.S. -- in baked goods, cereals and snacks, even in spreads, dips and gravies. According to Innova Market Insights (www.innovamarketinsights.com/dev) for the period 2013 to 2017,...

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Trending products in the probiotics space

Innova Market Insights reports that a quarter of U.S. consumers say they experience digestive health issues on an almost daily basis. As a result, gut health is top of mind for many consumers and, with probiotics widely known to offer benefits for digestion, huge...

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Why Keurig Dr Pepper Is Buying CORE Nutrition For $525M

Keurig Dr Pepper announced that it would buy CORE Nutrition for $525 million by the end of the year. The company would acquire CORE Organic and CORE Hydration, but Keurig Dr Pepper (KDP) has already been managing most of CORE’s distribution for several years. The move...

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The rise of beauty supplements in the US, in charts

In the past, the beauty supplement category has been pegged perpetually as not quite ready for prime time in the US, which has the biggest dietary supplement market in the world but lags behind smaller markets like Japan, Italy, and France for supplements with this...

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Plant-based milk alternatives disrupt dairy

THE humble oat doesn't exactly ooze Instagrammable cool. Yet it is fast becoming the star in trendy coffee shops, favoured by baristas as their faux milk of choice thanks to its "mouthfeel", taste and ability to foam and be swirled into "latté art". Demand for...

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10 Food Trends That Will Shape 2018

The year 2017 goes down in history as the most important ever in grocery. The food world around us is changing at incredible speed, and the industry must evolve. Grocery, now "cool," is an industry that is attracting talent from the best schools and companies who

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Packaged Foods’ New Selling Point: Fewer Ingredients

Scientists at Hershey Co. spent a year and a half working to cut the number of ingredients from its classic chocolate syrup. The company's marketers wanted the product's label to be short and sweet. By this spring, it succeeded and launched Simply 5 with just five...

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Beans: The Superfood You’ve Always Known

Beans are the new kale. More than 2,500 new food products touted pulses, a category that refers to beans and other dry-harvested legumes inclduing chickpeas, lentils and peas, in 2017. That marks 11% increase from 2016, according to Innova Market Insights, which...

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Collagen goes from cosmetic additive to food ingredient

Collagen, an additive often found in beauty lotions, is gaining traction as a functional ingredient in foods, writes Anne Marie Chaker. In 2017, more than 280 new supplement and food products containing collagen were launched, based on data from Innova Market Insights.

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Su Ha
Innova Market Insights
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E: su@innovami.com