Market Sizing

Combine Food Metrix data with new product launches for fresh insights on category growth rates and market projections.


Usable Statistics

Our desk research covering local and global category value growth and brand share, give you the comprehensive insights you are waiting for.

Innova Market Insights takes you inside the dynamic food and beverage marketplace with our quantitative database. Our global network of professionals are on the ground and at the desk, continually collecting the data you need to succeed in today’s market.


Richer Insights

It is more than just usable data, you get analysis and observations for category drivers and prospects which help you plan and strategize with confidence. Our desk research organizes measurable facts so you can see patterns clearly.

These are the product of our phone interviews, systematic store surveys, online surveys, face-to-face interviews, as well as company and trade association inputs.


Future Projections

The Food Metrix Database is your source for assessing volume and value. This information can be combined with new product data from the Innova Database, to provide you the insights you need on countries and categories, including growth rates and market projections.


Your Options

You will know what is happening in your category and the options to present to your colleagues. We identify the category risks and opportunities for you. It all fits into your work flow and it is connected to all the relevant facts you need. All this in ways that save you time with instant context so less research for you to do.
Our Food Metrix platform always saves you time and reduces time to insights.

  • Advantage in markets:
  • Flexible searching offers essential data in an instant.
  • Saves you time with your strategic planning.
  • Customized reports are optional for the exact data you need now.
  • Retail and foodservice analysis possibilities.